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What are Digitorials and where do they come from?

Digitorials are short, interactive, online editorials that combine text, images and animations into a meaningful whole and enable innovative storytelling. Digitorials are not intended to replicate or replace physical exhibitions. Rather, they are a useful way of adding breadth and depth, and are usually used before or after visiting an exhibition.

The format was developed by the Städel Museum, Liebieghaus Skulpturensammlung and Schirn Kunsthalle in Frankfurt and is breaking new ground in art mediation, as it uses digital technology to offer an accessible and approachable way of engaging with art. It has already been awarded the Grimme-Preis. Take a look at this selection for yourself to get an idea of the format: